SEO Tools: The Complete List (2022 Update) (2023)

  1. Man, I had this idea like 3-4 months ago and let it slip away! Eh you did a far better job than I could have anyways 😉 Awesome, awesome stuff, Brian. This page has power!

    1. Thanks Darren. There’s always room for a different take on things.

      For example, you could go into super in-depth into the top 20 link building tools, do video tutorials, case studies of each in action etc.

      1. And now I have an idea for my new article. heheheh.

        Thanks once again Brian. It must have taken a long time to put this together.

        1. Right behind you guys. I just recently signed up for Ninja outreach and it really is a useful tool. Kind of like outreach on steroids. Majestic and ahrefs are a part of my daily life these days. There’s also a subscription service, which combines a whole bunch of useful tools together eg ahrefs, majestic, and Moz to name a few and the price point is phenomenal

      1. Dang. What a great idea! I really just might do something like that. Thanks Brian 🙂 and lol @Oyekunle

      1. Love the spirit here 🙂 and a great job, as usual, Brian

        1. Thanks Kimberly.

    1. I have seen so many of these SEO lists (most pretty bad), but have been waiting for Brian to do his analysis – his take on the tools is most valuable.

      Thanks for sharing your opinion Brian (and leg work)!

      1. You’re welcome, Lilia. Glad that you found a list worth reading.

    1. Don’t we all. Next idea should be “SEO Agencies” The complete list.

  2. Damn Brian!

    Just reading through them all is a mission, nevermind testing/writing about them! 🙂


    1. Hey Timur, this was no joke for sure. Took me 90+ hours (not to mention the time my team put into the guide).

  3. Wow! This is an awesome list – so many great tools mentioned. I have used many of these…some of my current favorites are NinjaOutreach and AHREFS…

    I know this one is archaic, but I still use it and did not see a mention for XENU Linke Sleuth? Have you used it before?

    1. Thanks Chris.

      Yup, I’m a fan of those tools as well. I tried to keep the list focused on pure SEO tools. Xenu Link Sleuth helps with SEO, but it’s not designed for SEO. Plus, as you alluded to, there are better tools out there that do the same thing.

      1. True. I guess it’s just one of those tools I have used for years and haven’t been too compelled to try out something else – however, I might just need to after reading this list 🙂

        Also, I am a huge fan of Neils Bosma’s SEO Tools for Excel. it comes in quite handy for many things!

        1. If it ain’t broke… 🙂

          Thanks for the heads up for Neils Bosma’s tool. Adding that to the “need to try” list.

  4. You have outdone yourself Brian, this list is awesome! Keep up the good work.

    1. Thanks Andrew. I’ll do that 🙂

  5. This list is so exhaustive it’s almost overwhelming. Well done!

    1. Thanks John! Try researching all the tools and writing reviews for them 😉

    1. Hey John,

      Just to add for a motivating factor 🙂

      Like you said “This list is so exhaustive it’s almost overwhelming”

      Break it down with doing a few the first day. You don’t have to be a pro day 1.

      Personally I’m excited to try out Siege Media Embed Code Generator and SEO & Website Analysis (WooRank).

      (Video) My 9 Favorite Free SEO Tools For 2022

      Happy trying out,

      Christopher Pontine

  6. Now, this is what I have been looking for. Thanks Brian.

    1. You’re welcome, Abhishek. I tried to make this a go-to resource that people could use when they decide to invest in SEO tools.

  7. I don’t see any tools listed. Only the options to filter.

    1. Try clearing your cache and refreshing the page. Should be good to go now.

  8. Fantastic List of awesome tools. You nailed it once again Brian. Never heard of Whitespark before. Thanks for list.

    1. You’re welcome, Syed. Whitespark is awesome if you do local SEO.

  9. Hey Brian,

    That is one very comprehensive list of tools, you can be forgiven for missing some out but I wanted to add (our own) WordTail as an additional tool for rank tracking – new kid on the block, only just launched etc etc.

    Would you be interested in having a look?

    1. Thanks Nigel. Sure, please send a message through the Backlinko contact form and we’ll take a look.

      1. Thanks Brian, i’ve messaged as suggested

  10. Stunning Post! I use Openlinkprofiler often myself. It is important not to rely on one tool too much.

    Also how do you do the button filter at the top of this post? Cheers!

    1. Thanks Joseph. OLP was a tool I hadn’t tried before this post. I also thought it was a solid tool.

      That’s actually something my developer built for massive posts like this.

  11. Wow; I am speechless !!!! Brian, how many days this article took you to write 🙂 Thanks a lot for these valuable SEO resources

    1. Karim, all in all it was at least 90 hours for me personally. Not an easy post to put together.

  12. Thanks Brian for such a great list. I have seen many seo tool lists, but this is definitely the best. Great job!

    1. You’re welcome, Heidi. Yup, the goal for this content was to be the best SEO tools resource online.

  13. Two similar ones missed: Builtwith and Similartech.

    While not directly SEO related, I’ve been using them because often you can know SEO issues to look more closely at based on the tech stack of a company.

    1. Really good suggestions, Marston. I did my best to keep these tools really SEO-focused. Otherwise the list would be even more crazy than it is already.

  14. Hey Brian,

    Once again, pretty awesome list..thanks for that! One thing I seem to be missing though is the SEO Powersuite by LinkAssistant (Website Auditor, SEO Spyglass, Ranktracker). Those are usually our weapons of choice 🙂

    1. Hey Steven, they’re on the list 🙂

      1. Ah yes, found them…completely overlooked them the first time 🙂

  15. sorry if I’m missing something but I can’t get the filter buttons to work at all. I’ve tried in Chrome and IE but if I select a filter, everything disappears and only left with comments. I can however view the entire list if remove all filters.

    1. Hey Ty. It was a temporary bug. Should be good to go now.

  16. Brian,

    Another winner here! After taking some baby steps into SEO in the SEO That Works course, I was more boggled by which tools I should have in my toolbox and which ones were worth the cost. Now I have a beautiful Go To resource to plug in the task I need to accomplish and get guidance from the master.

    Thank you for putting in the effort and sharing this.

    1. You’re welcome, Rob. In my experience having a PROCESS is 100x more important than a tool. But once you have a process in place, the right tool can make things so much easier 🙂

  17. Wow never knew there were so many tools in the marketplace! Although quite new, could you also check out – it’s an all in one solution that comprises of a bunch of seo and social media tools.

    (Video) The COMPLETE SEO Checklist for 2022 + FREE Download ⏬

    1. There are A TON of them Sameer. If you email your site with a brief overview to the Backlinko contact form we will take a look.

  18. I’d love this as a download.

    1. Dorothy, we might offer that in the future.

  19. Thought you would review Xrumer, Scrapebox, SeNuke, etc type tools 🙁

    1. Hey Matt, I don’t recommend black hat SEO in general so they didn’t make the list.

  20. Awesome post Brian.

    Just one suggestion though – for the option “Show only Brian’s favorite tools”, I thought by selecting “No” it would show *ALL* the options (including your favorites), but this option only shows all the “other” options. So perhaps add another button to “show all”?

    1. Thanks Jeff. Glad you enjoyed the post.

      Good suggestion there. I think we’re going to set it so that when you select “no” it shows ALL options…including my favs.

    1. Done!

  21. This is exciting. I doubt now if I was an SEO professional, being unaware of such an amazing list of tools! Great help Brian!

    1. Thanks Prasnath. Because it’s more or less every SEO tool on the market, it includes a good chunk of tools for beginners and SEO pros.

  22. Brian you know what, you are such an amazing fella for coming up with this comprehensive list of SEO tools. What a great resource. Thanks a million.

    1. I try Soji 😀

  23. Amazing list Brian! This will be my goto database.

    1. Thanks Devesh. I hope this is a go-to resource for anyone that wants to invest in an SEO tool.

    1. Thanks Gary. Happy to help.

  24. Great list of tools and I love how you can sort your list of tools easily. I have been using Ninja Outreach lately and I love the way you can get a list of prospects and manage and promote to those prospects.

    1. Tariehk, I also enjoyed Ninja Outreach. Very easy to jump in and find influencers.

  25. This is awesome – I’ll definitely be bookmarking this for later. If people havent checked out BuzzSumo, you definitely should – it’s a killer app when it comes to creating content.

    1. Thanks Nathan. Definitely. BuzzSumo is on the list as a “Brian’s Favorite”.

  26. Awesome post Brian! Our team recently decided to upgrade to a paid Ahrefs account. Game changer

    1. Thanks Emil. Ahrefs isn’t cheap but well worth it in my opinion.

    1. We’re on paid, too.

      I love how they recently increased speed in terms of adding tons of new features and posting valuable articles on their weblog.

  27. So many useful tool I haven’t heard for. Thank you for creating this list.

    1. You’re welcome, Thuong.

  28. Hi Brian, it’s a great list, but I think one of the challenges for small/medium enterprises is allocating dollars. There’s probably at least $10k a month’s worth of subscriptions here. I know you only need one from each category, but even then, it’s at least $500 a month. I would love to know your list of monthly subscriptions for your business. Which ones do you genuinely pay money for? Personally I’m okay with maybe $50 a month for a tool…but I would have to be getting massive value for $300 a month.

    1. Hey Tim, very good points here. I spend well over $500/month on tools because it’s worth it for my business. But every business has different priorities and should pick the tools
      that bring the most value for them.

      1. It would be nice if we can upvote comments, such as this one, and then sort the 500+ comments to be a bit more efficient not having to read through absolutely all of them since there are so many. I don’t want to miss the insights and other unique observations from commenters/peers. Nice post Brian and Backlinko team.

  29. Absolutely brilliant! Bookmarked to Delicious. Thanks Brian.

    (Video) 7 FREE SEO Tools [2022]

    1. You’re welcome, Stephan. Thanks for the bookmark.

  30. Brian – thank you for including us in your tool round-up.

    I wanted to add, the main purpose of MarketMuse is really our Site Audit tool — we analyze your entire site and suggest topics that are missing from your content. This tool helps you identify what topics resonate best with your target audience, so you create content that your customers find helpful and informative.

    The tool you covered (Content Analyzer) is used for content optimization, but it’s really a much smaller aspect of content overall. Content Analyzer measures content quality, and helps you write higher-quality content, but this level of content optimization is really a second step — it’s something you do once you’ve built a cohesive content strategy.

    I’d love to give you a 30-minute walkthrough of all of our tools – I’ll follow-up via email.


    Co-Founder, MarketMuse

    1. You’re welcome, Aki. You have an excellent platform there.

      Thanks for clarifying that for everyone.

  31. Oops – just sent you a mail to say I have the same problem as Ty.
    The moment I click a filter the list disappears. Tried Chrome and Firefox, and also used an anonymiser (Tunnel Bear) as I am viewing from South Africa

    1. Hey Bruce, refresh the page and give it another go.

  32. What a fantastic list, loads of work (well done). Think you’ve covered off most if not all. I love Majestic and Whitespark (for local stuff). Brightlocal also worth a mention for Local too. I’ll be looking at others especially any that can get emails (that are real) easily and relatively cheaply. So buzzstream and contentmarketer here i come!
    Thanks again Ian

    1. Thanks Ian. Email-finding tools that are focused on SEO outreach are few and far between. But those two rock the house.

      1. Hey Brian,

        Which one would you recommend for finding email addresses, Buzzstream or Content Marketer?

        1. I like to use 2-3 different tools. That way you end up with the most emails possible.

  33. Oh wow! Amazing list, I would like to see someone try the skyscraper technique on this article 😉

    1. Thanks Deepak. HA! I’m sure it can be done, but it won’t be easy.

  34. I was just looking for a long tail keyword suggestion tool today. Your post came 2 hours too late, how dare you 😉

    Nonetheless great job, I didn’t find SECockpit today (although I have seen it in the past).

    Your personal favorite list is even more important, as everybody needs to choose between “green and red apples” in this competitive market, without knowing how they taste.

    1. Arian, LOL! Yup, I thought that might help people. Obviously, “Brian’s Favorites” are my personal opinion. And in some cases, one business might be better off with a different tool. But it gives people a place to start.

  35. Thanks Brian – seems like I’ve tinkered with most of these. I know there’s no silver bullet to the entirety of the SEO tool landscape, but I’m curious if others have found any solution that encompasses most of the SEO requirements. I’ve recently purchased SEO PowerSuite (rank tracking, link assist, seo spyglass and website auditor) and have not made up my mind. I guess the fact that I still go to ProRankTracker and Long Tail Pro on a daily basis should tell me that no “one tool to rule them all” really exists (yet).

    Excellent writeup as always Brian – much appreciated!!

    1. Hey Perry, many have tried but none have created a “all in one” SEO tool. It’s hard enough to create one killer tool. Yup, I find myself going back to the same tools over and over again too.

  36. Hi Brian. Great list of SEO tools. Much appreciated. Thanks. I’d love to share it on my social media platforms.

    1. You’re welcome, Haris, and thanks for sharing.

  37. Hey Brian

    Thanks a ton for mentioning NinjaOutreach and I can see it’s sparked a few comments too.

    We’ve been working very hard to make the tool competitive with the industry leaders and I think some of the updates we have planned for Oct (auto emailing, auto follow ups), will really get us there.

    Thanks for your support as always.


    1. No worries, Dave. You guys have gone from “zero to hero” in a very short period of time. Keep up the awesome work.

  38. Great Post Brian!!
    No need to look any further for seo tools, will definitely be linking back to this one! 🙂 Keep up the awesome content!

    1. Thanks Jason. That was definitely the idea behind this guide. To make it the #1 place people go for SEO tool info.

  39. Brian,

    Thanks so much for featuring Seed Keywords. It’s an honour to see our wee tool in amongst some of the BIG guys!!

    (Video) TOP 22 SEO Tools in 2022

    It’s helped us decide to give it a face lift!!


    1. No worries, David. Let me know when you finish the face lift and I can update the screenshot 🙂

  40. That is a great monster list Brian! ~ Thank you for publishing that out and sharing it with us.

    I like everything about your website except that the reading section is way too narrow. I am aware that it is easier to read if it is a boxed layout but when it comes to a resources page like this one, a small box with a right sidebar may not be the most optimal choice.

    The reading section of this page is around 679px. Maybe you can try different layouts for different pages depending on the nature of the page or post. (Easier Reading Vs. Less Scrolling).

    Looking forward to more updates and awesome stuff!

    1. You’re welcome, Roland. Glad to hear that you enjoyed it.

      We actually tested the lack of sidebar and it made blog posts hard to read. But it may not be the same for guides like this. Good suggestion.

  41. Brian,
    Can you give a more detailed explaination of quicksprout? I get to the page where i can change the google extension, but still no results.

    Maybe im doing something wrong?

    1. Bryan, QuickSprout isn’t a google extension…

      1. Sorry i meant seed keywords..

        1. Also not a Chrome extension

  42. Hi Brian,
    A very comprehensive list of SEO tools. I have to check so many as I’m never use them. thank you

    1. You’re welcome, Srikanth.

  43. Hi Brian,

    I can one know thing that this post will rank in first page on top competitive keywords. Good job done 🙂 🙂

    Best Regards
    Sourabh Rana

    1. That would be great, Sourabh. It’s a tough keyword 🙂

  44. Hey Brian,
    Just a heads-up. Your link for HARO is missing and your link for Buzzstream is formatted incorrectly so it doesn’t go to their site. There may be other little things, but those are the ones I found.

    1. Thanks for the heads up, Marc. Fixed both of those 🙂

  45. Burj Khalifa, Brian!! Bravo. I’ll set aside a good hour or more tonight for my initial read, looking forward to it.

    1. Sounds good, Alan. Let me know what you think.

  46. Hey Brian,

    This is an amazing guide for beginners like me. After started following your articles, I just feel like I become specialized in SEO.

    Thanks a lot my selfless man!

    1. No problemo, Anand.

  47. Aw shucks, would have liked to make this list!
    Let me comp you on our premium version of SEO Ultimate for WordPress. Perhaps we can make onto you next epic post about SEO tools!

    Great information, thank you!

    1. Hey Tony, no worries. Just added your tool to my “need to check out” list.

  48. What a comprehensive list, thank you for putting this together! Now time to go create accounts on these for myself! +1 for – amazing tool, been using it for over a year now!

    1. You’re welcome, James. Yup, that’s a great tool that I recently discovered. Good stuff!

  49. WOW, such an awesome resource you have for us here, Brian!
    Impressive the fact you allowed us to filter per type of tool (and more).

    I bet it took you a lot of work reviewing and putting this together.
    I’ll be sharing it with my followers because it’s totally worth it! 🙂

    Keep pushing,

    1. Louie, you got that right. At least 90 hours to be exact 🙂
      Thanks for the share!

      (Video) Top SEO Tools in 2022 - Free SEO Tools - Semi Free & Enterprise SEO Tools


Does SEO still work in 2022? ›

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How to Increase SEO Score of Your Website to 100%
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Is SEO a high paying skill? ›

And finally, the highest-paid SEO position within a company is an SEO director. The average SEO director can make $84,315 per year, according to Glassdoor. An SEO director is responsible for the performance of the underlying SEO managers. One way you can grow your income in the SEO industry is to take on clients.

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Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
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Here are 10 free ways to improve your Google search rank.
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5 Aug 2022

Which SEO score is most important? ›

Top 15 SEO metrics to track
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8 Jan 2021

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24 Oct 2022

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SEO involves many areas from content writing to technical optimizations and all that falls in-between. It's a full time gig, not one for just the weekends or as an employee's third responsibility.

How can I learn SEO at home? ›

The Best Free Tools for Learning SEO
  1. WordPress. There's no substitute for getting out there and trying to do some SEO for yourself, and you can't really do SEO without your own website. ...
  2. Google Analytics. ...
  3. Google Search Console. ...
  4. Google Skillshop. ...
  5. Google's Online Marketing Challenge. ...
  6. Majestic. ...
  7. Yoast SEO.
4 Aug 2022

Can I learn SEO for free? ›

Free SEO training: SEO for beginners (Yoast)

It is more suitable for students that have no prior SEO knowledge. It starts by explaining the SEO fundamentals, including how search engines work. The course is split into three main sections: Introduction to SEO, Content SEO, and technical SEO.

Can I learn SEO in a day? ›

Yes. You can surely learn much of SEO in one day. Learning SEO complete involves practice which takes little time. But yes, with right resources and approach you can definitely reduce your overall learning time from months to weeks or even days.

What are the 3 C's of SEO? ›

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

What are the top 3 SEO strategies? ›

So, to save you time, I'll cover the five most impactful SEO strategies you should focus on when implementing SEO.
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  • Step 2: Content Marketing. ...
  • Step 3: On-Page SEO. ...
  • Step 4: Link Building. ...
  • Step 5: SEO Outsourcing.
24 Mar 2022

How can I improve my SEO skills? ›

This article sets out some alternative methods of testing your existing knowledge and making you a well-rounded SEO.
  1. Reddit. ...
  2. Write SEO Guides. ...
  3. Teaching a Family Member. ...
  4. Learning from Colleagues in Related Fields. ...
  5. Study a Related Subject. ...
  6. Audit Other Websites. ...
  7. Learn Through Job Interviews.
1 Oct 2019

What is the cheapest SEO tool? ›

  • What Are Affordable SEO Tools?
  • SEO PowerSuite — Value Priced Desktop SEO Tools.
  • Mangools — Affordable SEO SaaS Tools.
  • Serpstat — All In One SEO Platform.
  • Ubersuggest — A Lower Priced SEO Tools Option.
  • Raven Tools — Integrated Platform for SEO and More.
  • Keywords Everywhere — Affordable Keyword Research.
13 Nov 2022

What 4 pillars are important in SEO? ›

The 4 Pillars of SEO
  • Technical SEO: Makes Your Discoverable. Technical SEO makes it easier for search engine bots to discover, crawl, and index your pages. ...
  • On-Page SEO: Makes Your Pages Understandable. ...
  • Content: Shows the Value You Provide. ...
  • Off-Page SEO: Proves Your Authority.
10 Aug 2022

What is the most difficult part of SEO? ›

The Four Hardest Parts Of SEO
  • Finding Trusted Information. ...
  • Taking a Comprehensive Approach. ...
  • Convincing Others that SEO Matters. ...
  • Paving the SEO Road. ...
  • The Importance of a Great SEO Strategy.
10 Dec 2014

What is a good SEO result? ›

New websites will always start with an authority score of 1. Websites that take time to build authority, backlinks and gain consistently high organic traffic will mostly be in the 40-to-60 range. This metric will also be slow to move, so don't be discouraged if your efforts do not seem to yield results immediately.

What kind of SEO trends look for 2022? ›

Top 5 Search Engine Optimization (SEO) Trends of 2022
  • Artificial Intelligence Will Play a Bigger Role in SEO. ...
  • A Shift to Long-Form Content. ...
  • Mobile-Friendliness is Critical for Google Rankings. ...
  • Content Should Fulfill Google's EAT Principle. ...
  • Effective SEO Needs to Include Video.

What is the future of SEO in 2022? ›

By 2022, expect that SEO ranking's will be more competitive with providing high-quality content that is helpful to internet users. Content that only tries to fish for their audience through linking unnecessary sourcing will be not effective as it is today.

What are the new trends in SEO at 2022? ›

In 2022, Core Web Vitals tops the list because not only has it been a ranking factor, it continues to become a stronger one each year. Core Web Vitals are a set of ranking factors that Google uses to see the overall experience of a user on a particular website.

What are the 5 SEO elements? ›

5 most important on-page SEO factors
  • Keyword in title tag. The title tag is in the head section of a webpage, one of the first lines of code in a document. ...
  • Keyword in H1 tag. ...
  • Keyword early in content. ...
  • Keyword repetitions in content. ...
  • Keyword in meta description.
18 May 2022

Is SEO a high paying job? ›

Highest salary that a SEO can earn is ₹11.1 Lakhs per year (₹92.5k per month). How does SEO Salary in India change with experience? An Entry Level SEO with less than three years of experience earns an average salary of ₹2.7 Lakhs per year.

What is replacing SEO? ›

Answer Engine Optimization to Replace Search Engine Optimization.

Is Google Trends an SEO tool? ›

If used right, Google Trends can be a tremendous help in developing an effective SEO strategy. From picking a niche to planning a content calendar, to creating a highly personalized marketing campaign — you can get valuable insights on all of these using Google Trends.

Why is SEO important 2022? ›

Investing in search engine optimization (SEO) for your brand in 2022 is more than a necessity—it's a priority. SEO increases your chances of ranking on the first page of search engine results and optimizes your website's visibility.

Why do we need SEO in 2022? ›

The goal of SEO is to expand a company's visibility in organic search results. As a result, these efforts drive more visitors to the company's website, increasing their chances for more conversions which leads to more customers and more revenue.


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